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One of the things that impressed me at SXSW was how some companies, such as Dell, were finding ways to participate in the event, rather than simply sponsoring events and slapping banners up everywhere. I was happy to say that I saw several instances of this type of 'Marketing Without Fingerprints' at Blogger Social as well. Here's a few of the ways I noticed companies and individuals doing some smart marketing not by promoting, but rather by participating:
1 - Ann Handley was at Blogger Social representing Marketing Profs on Friday night. Now MP did give away a ton of swag to everyone, probably over $6,000 worth total. But the majority of that came in the form of free premium memberships to everyone that attended the Sat night dance, which Ann did NOT attend. Ann wasn't there to promote Marketing Profs, she was there to form deeper relationships with everyone in attendance. She was the 'face' of Marketing Profs. MP didn't sponsor the event, they just donated memberships, and gave away I believe six of the super-duper $250 memberships. As well as tee-shirts!
But Ann and Marketing Profs were smart enough to know that they could best benefit by looking at this event as a way to meet online friends, and make new ones. The marketing was completely hands-off, and that's why it worked so well. Everyone that attended the Friday night event was no doubt impressed with meeting Ann, and that reflects well on Marketing Profs. The free shirts and memberships were great, but the connections that were formed and deepened was the real prize.
2 - Several members of Ogilvy's 360 team were in attendance at Blogger Social, including Virginia Miracle, Kaitlyn Wilkins, Rohit Bhargava, and John Bell. I unfortunately didn't get to spend much time with Rohit and John, but did get the chance to meet and talk with both Virginia and Kaitlyn. All of them seemed to be great people, and as a result that made my opinion of Ogilvy go up. In fact when Kaitlyn mentioned that Ogilvy was hiring, I didn't hesitate in suggesting that a friend contact them, since I made such a good connection with each of them at Blogger Social.
I saw a lot of this at SXSW too when I noticed how incredibly popular Lionel Menchaca and Mario Sundar were with everyone. Simply being at events like SXSW and Blogger Social and meeting these people and forming the relationships is extremely beneficial to these companies. The feelings I have for these people are naturally going to translate into positive attitudes toward their employers.
3 - And speaking of Rohit, he of course has a new book out called Personality Not Included. He saw attending Blogger Social as a great way to drum up excitement for his book. So first, he gave everyone that attended a signed copy. Perfect. Already he's put the book in the hands of many of the most influential business and marketing bloggers on the planet.
Then he did something else that I thought was brilliant. The framework of the events for Blogger Social were organized so that attendees had plenty of free time inbetween to create their OWN meetups. Rohit took advantage of this to host a breakfast/book launch for Personality Not Included. As an extra bonus, he was offering a prize of $200 and 25 free copies of PNI to the person that could come up with the best idea for promoting the book if they had a budget of $200 and 25 copies.
So Rohit, for the cost of the breakfast and $200 and 25 copies of PNI, got to pick the brains of some of the smartest business bloggers on the internet about ways he can market his book. The attendees got free food, prizes, and another chance to get social. A win-win for everyone.
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Innocent Drinks is a UK-based company that sells smoothies and flavored water to retail outlets. Innocent Drink's selling point is the use of its 'fresh' ingredients in its products, and this has helped the company become the dominant player in the UK smoothie market. But how does the company's blog, Daily Thoughts shape up? Let's find out.
As always, let's start with the content, which is probably the biggest stumbling block for many company blogs. Far too many companies make the mistake of trying to shine the spotlight on themselves with their blog, and turn the space into a promotional vehicle. But look at what Innocent Drinks has done with Daily Thoughts. There is almost zero direct promotion. But when the company is promoting itself, it finds a way to involve its customers. For example, the company has been promoting its AGM (Annual General Meeting), but is encouraging the blog's readers to use it as a mechanism to give them feedback on the company's direction. Also, they are encouraging customers to attend the meeting, and are posting pictures of customers that will attend!
The company also posts about recent efforts to plant trees to help the environment, and numerous updates on what the employees themselves are doing. But what strikes you as you read Daily Thoughts is that this is a FUN blog! The employees are having fun, the customers appear to love the brand, and a good time is being had by all. Again, very little promotion of the company's products, plenty of promotion of the customers, the employees, and stories that relate to the issues that are core to the brand. Daily Thoughts has hit a home run on the content front.
The posting pattern for the blog is pretty solid. They don't appear to have a set schedule, but still seem to be churning out about 4 posts a week, a very good amount for a company blog.
Now let's move to comments. I think the comment section is another area that there's a bit of a misconception among companies that blog. I believe they feel that if their posts are getting comments, then don't touch anything. Most of the posts on Daily Thoughts are getting comments, but I think the blog's writers could be replying more than they are. It's a tricky line to walk because you don't want to monopolize the conversation, but at the same time you want your readers to know that you are reading their comments, and will reply as you can. If I were Innocent Drinks, I would turn up the volume on replying to comments just a tad.
But as for the number of comments, many of the posts are getting comments, and some are getting several. It seems that Innocent Drinks has a blog that's resonating with its readers, and making them feel comfortable commenting. A VERY good sign.
Finally, let's look at the sidebars. The blog itself features a very handsome 3-column layout with the wider column being in the center where the posts are published. This gives Innocent Drinks the ability to put much more content on two sidebars, instead of one.
The sidebars feature all the main elements you'd like to see; categories, archives, links to other blogs, as well as subscriber buttons. Also, there are tons of links to Flickr pics, YouTube videos, the company's Facebook page, and areas for photos that customers have submitted. One glaring omission is, I don't see the section on the blog's writers. I need to see at minimum a link to where I can view a picture and the bio for EVERY one of the blog's writers. This SHOULD be on the front page of the blog, but if not a link should be there. Yes it's great to have links to Facebook pages, Twitter accounts and all that, but your readers want to see YOU. This is a key element of a company blog that is often overlooked.
I think that more than any other blog I've reviewed in the Company Blog Checkup series so far, Daily Thoughts really captures the 'fun' element. As soon as you visit the blog, it just seems like a fun place that you'd like to visit again. I think this is partly due to the fact that is probably looks more like a personal blog than your average company blog. The content is very low on self-promotion, and high on customers and employees.
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Here's the standings for Week 101:
1 - Seth's Blog - 8,887 (+44)(LW - 1) 2 - CopyBlogger - 6,878 (LW - UR) 3 - Search Engine Guide - 1,835 (-48)(LW - 2) 4 - Chris Brogan - 1,543 (LW - UR) 5 - Duct Tape Marketing - 1,369 (+93)(LW - 4) 6 - Logic + Emotion - 1,348 (+57)(LW - 3) 7 - Daily Fix - 1,015 (-78)(LW - 5) 8 - Influential Marketing - 846 (+95)(LW - 7) 9 - Brand Autopsy - 790 (-24)(LW - 6) 10 - Drew's Marketing Minute - 720 (+52)(LW - 9) 11 - Jaffe Juice - 719 (-1)(LW - 8) 12 - What's Next - 668 (+19)(LW - 11) 13 - Church of the Customer - 661 (No Change)(LW - 10) 14 - Conversation Agent - 655 (+52)(LW - 12) 15 - Six Pixels of Separation - 648 (+90)(LW - 14) 16 - The Viral Garden - 568 (-12)(LW - 13) 16 - Diva Marketing - 568 (+43)(LW - 15) 18 - Converstations - 496 (+61)(LW - 17) 19 - Greg Verdino's Marketing Blog - 456 (+40)(LW - 18) 20 - The Engaging Brand - 455 (-26)(LW - 16) 21 - Every Dot Connects - 430 (+66)(LW - 21) 22 - CK's Blog - 428 (+53)(LW - 19) 23 - Servant of Chaos - 414 (+40)(LW - 20) 24 - Damn! I Wish I'd Thought of That! - 391 (LW - UR) 25 - Social Media Explorer - 336 (LW - UR)
A reminder that the Top 25 Marketing & Social Media Blogs are ranked according to the number of sites/blogs linking to each, according to Technorati. The number you see after the blog name is how many sites/blogs Technorati claims have linked to the blog in the last 6 months. After that number is a positive or negative number, and this represents how many links the blog gained or lost from last week's Top 25. The final stat tells you what position the blog held in the Top 25 Last Week (LW). If you see this; (LW - UR), it means the blog wasn't ranked last week.
First, thanks to everyone that gave me their opinion of what the direction of the Top 25 Marketing Blogs should be, both here, via email, and in person at Blogger Social. Thanks especially to Andy Sernovitz and Sean Howard for their ideas.
Based on what everyone said, it was obvious that most bloggers either didn't want the list to continue, or wanted it changed to include social media blogs. Most of my regular readers wanted the list to continue as is, or add in social media blogs.
Since this list was always intended to be a resource for my readers, and since there's an increasing interest in how social media can effectively be incorporated into marketing plans, I've decided to continue the list, adding in social media blogs. This means that some excellent new blogs focusing on social media have been added, such as Chris Brogan's blog along with Social Media Explorer. I've also added a couple of blogs that cover both marketing and social media, including CopyBlogger and Damn! I Wish I'd Thought of That!
Adding Chris Brogan's blog and Copyblogger has instantly shuffled the top of the list, and for the first time ever, Seth's Blog has some semi-competition for the top spot, even though Copyblogger still trails by 2,000 links.
Several of the blogs in the Top 25 saw big gains this week (remember that it's been 3 weeks since the last list). At first I thought this was mostly due to bumps for Blogger Social attendees, but not everyone that attended (Hi!) saw their blog go up.
Experience Curve, Flooring the Customer, Customers Rock!, Movie Marketing Madness, and The Lonely Marketer all barely missed the cut.
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We first released our 'Guide to Greener Electronics' in August 2006. The guide ranks the 14 top manufacturers of personal computers and mobile phones according to their policies on toxic chemicals and recycling.
The public ranking has been successful in spurring many companies to improve, and the second edition, released today, shows good overall industry progress and some major individual improvements in rank.
"We are witnessing a global shift towards greener PCs, with Acer and Lenovo, two major producers, committing to eliminate the use of the most hazardous chemicals from their products range," said Iza Kruszewska, Greenpeace International toxics campaigner, "Most companies now score above average points on the ranking guide, with only five companies failing to score even the average of five points."
Full Ranking
The ranking is important because the amounts of toxic e-waste is growing every day. It often ends up dumped in the developing world. Reducing the toxic chemicals in products reduces pollution from old products and makes recycling safer, easier and cheaper. Companies with good recycling schemes help ensure that their products don't end up in the e-waste yards of Africa and Asia.
Green Movers
Nokia continues to hold the top spot in the ranking, with progressive policies on both its chemicals policy as well as disposal of electronic waste. However, the company is yet to outline clear timelines for phasing out the toxic plastic PVC (vinyl) in all its products.
Motorola has been the fastest mover in the ranking guide. From second worst in the first version of the guide, it has made strong commitments to moved up to fourth place. Lenovo has also made strong policy commitments, to jump from the bottom to 8th place. Fujitsu-Siemens and Acer made substantial progress and are now ranked 3rd and 7th respectively, moving up from their earlier 10th and 12th positions.
Must do better
Apple has made no improvements in its policies and is now bottom of the ranking. While its arch rivals make progress, the world leader in innovation and design is falling further and further behind.
We'd expect an innovative company which takes pride in 'thinking different' to be top of the ranking - which was why we launched the Green my Apple campaign which has mobilized Mac fans worldwide to tell Apple how much they love their products: and how badly they want them to be environmentally sound.
LGE, Samsug and Sony have lost points for failing to act on their commitments to take responsibility for their waste; instead, the companies are supporting regulation in the US that would place the responsibility for product recycling on consumers instead of producers.
In September 2006, HP had one point deducted from its overall score when analysis of an HP laptop revealed the presence of a type of toxic chemical that HP claimed it no longer used. HP was quick to respond and investigate. They went public with an explanation on their website, and the penalty point was removed.
By turning the public spotlight on top electronics companies and challenging them to outrank their competition, the guide has succeeded in motivating many companies to improve their policies on chemicals and waste.
But ultimately, companies only respond to issues that matter to their customers. If you're a Mac or iPod user, join the growing ranks of Apple users telling Steve Jobs that the back of the pack is just no place for Apple.
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This report has been prepared by Privacy International following a six-month investigation into the privacy practices of key Internet based companies. The ranking lists the best and the worst performers both in Web 1.0 and Web 2.0 across the full spectrum of search, email, e-commerce and social networking sites.
The analysis employs a methodology comprising around twenty core parameters. We rank the major Internet players but we also discuss examples of best and worst privacy practice among smaller companies.
The report was compiled using data derived from public sources (newspaper articles, blog entries, submissions to government inquiries, privacy policies etc), information provided by present and former company staff, technical analysis and interviews with company representatives.
Because the 2007 rankings are a precedent, Privacy International will regard the current report as a consultation report and will establish a broad outreach for two months to ensure that any new and relevant information is taken into account before publishing a full report in September.
Which companies?
Ideally we would like to be able to look at all companies in all sectors, but for now we have limited ourselves to online service companies. We created a list of consumer-facing companies based on a number of 'top 50', 'top 100', and 'top 500' resources using criteria including:
* market share * services offered * number of users * site traffic
We have solicited comments from experts around the world about companies that we may have unintentionally omitted. For the time being we have excluded coverage of companies operating under mandatory data collection regimes such as those in the financial sector (e.g. online banking and payment schemes) and the travel industry (e.g. airlines and travel agencies).
Categorising companies has become increasingly difficult. The amount of mergers and acquisitions sometimes makes it quite difficult to differentiate stand-alone companies from conglomerates. We had to judge when it was appropriate to differentiate between companies and services. For instance, Windows Live Space is part of Microsoft, but because it offers services that are quite specific and because of the size of the user base, we took the decision to treat it as a distinct organisation. Meanwhile, Google is a company comprising many services, but its practices and ethics are very much part of its brand and image as a whole, and so we treated it as one single entity. We ranked Orkut as a separate entity even though it is owned by Google.
We are open to recommendations for other companies that we should include in future ranking reports. Ideally we should be able to segment the report findings into various sectors. For instance, we could identify the best and worst practices within social networking sites, search engines and location-based services. We are looking into expanding our company list in the future, but we must also conduct research and consult widely on how looking at specific service dynamics will affect the methodology. It should also be noted that due to resource constraints many of the companies on our current list operate predominately in the English language. We hope to broaden the language base in future rankings. Due to these constraints we have currently omitted some of the largest companies on the Internet.
The companies we included in this consultation study are:
* Amazon * AOL * Apple * BBC * Bebo * eBay * Facebook * Friendster * Google * Hi5 * Last.fm * LinkedIn * LiveJournal * Microsoft * Myspace * Orkut * Reunion.com * Skype * Wikipedia * Windows Live Space * Xanga * Yahoo! * YouTube
We also reviewed the practices of other companies that are not necessarily market leaders. Through investigation and research, sometimes spurred by communications we receive from concerned members of the public, we identified a number of smaller companies who sometimes exercise a complete disregard for the sensitivity of their customers' personal information.
We are also searching for companies that exhibit positive privacy practices. We have been able to identify a number of these companies and hope to report on them more fully in our September report.
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Top 10 Sites 2007 Once again, the editors of top ranking company are happy to present our yearly list of the 10 best planning, design, and development websites. Active Living Network www.activeliving.org BldgBlog bldgblog.blogspot.com CommuterPage.com www.commuterpage.com Louisiana Speaks www.louisianaspeaks.org Open Architecture Network www.openarchitecturenetwork.org PlanNYC www.plannyc.org SmartGrowthPlanning.org www.smartgrowthplanning.org SustainLane Government www.sustainlane.us Visualizing Density www.lincolninst.edu/subcenters/vd World Changing www.worldchanging.com
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Welcome to our 2006 list of the 10 best planning, design, and development websites. We are listing the 10 best new or considerably improved sites each year. The following 10 sites stand for the best new or improved resources the Internet has to offer for those interested in planning, design, and development.
City of Alexandria, Department of Planning and Zoning http://www.ci.alexandria.va.us/planningandzoning
Curating The City http://www.curatingthecity.org
Curbed http://www.curbed.com
DataPlace http://www.dataplace.org
Interactive Nolli Map http://nolli.uoregon.edu
MIT OpenCourseWare http://ocw.mit.edu/OcwWeb/Urban-Studies-and-Planning/index.htm
Municipal Research and Services Center of Washington http://www.mrsc.org
Neighborhood Knowledge, California 2.0 http://nkca.ucla.edu
Pedestrian and Bike Information Center http://www.pedbikeinfo.org
Wikipedia Architecture Portal / Urban Planning Section http://en.wikipedia.org/wiki/Portal:Architecture http://en.wikipedia.org/wiki/Category:Urban_studies_and_planning
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The U.S. Food and Drug Administration (FDA) is alerting customers, food service operators, and food retailers that New Era Canning Company, New Era, Mich., is broadening its nationwide recall of canned vegetable products for a third time because of the potential for its foods to be contaminated with Clostridium botulinum (C. botulinum).
C. botulinum produces the toxin that causes botulism and can cause life-threatening illness or death. The affected New Era products are large institutional-sized cans, weighing between six and seven pounds, of various types of beans, blackeye peas, and asparagus.
To date, no illnesses have been reported to the FDA. However, consumers should not consume these goods, even if they appear to be normal, given that of the potential serious risk to health. Consumers who have the affected products, or who have used them in recipes, should straight away throw the cans and food away.
The potentially contaminated products are marketed under ten different brand names:
Processors other than New Era may be packing these brands. Only products packed by New Era are subject to the recall, so individuals must check the lot numbers on the bottom of the cans to determine if the product is affected by the recall. A complete list of specific brands, products, and lot codes subject to the New Era recalls can be found at http://www.fda.gov/.
Symptoms of botulism poisoning in humans can begin from six hours to two weeks after eating food that contains the toxin. Symptoms may consist of double vision, blurred vision, drooping eyelids, slurred speech, difficulty swallowing, and muscle weakness that move increasingly down the body, affecting the shoulders first, and then descending to the upper arms, lower arms, thighs, and calves. Botulism poisoning also can cause paralysis of the breathing muscles, which can result in death unless support with breathing (mechanical ventilation) is provided. Individuals who have these symptoms and who may have newly eaten the products under recall or other food products made with them should seek immediate medical attention.
Any food that may contain the affected products should be disposed of carefully. Even tiny amounts of the C. botulinum toxin can cause serious illness when ingested, inhaled, or absorbed through the eye or a break in the skin. Skin contact should be avoided as much as likely, and hands should be washed immediately after handling the food.
When disposing of these products, double-bag the cans in plastic bags. Make sure the bags are tightly closed, then place in a trash receptacle for non-recyclable trash outside of the home. Restaurants and institutions should ensure that such products are only placed in locked receptacles that are not accessible to the public. Additional instructions for safe disposal may be found at www.cdc.gov/.
This bring to mind is the most recent to result from an ongoing investigation of New Era Canning's processing plant by the FDA and the Michigan Department of Agriculture. The FDA initiated a check of New Era Canning, along with inspections of other low acid canned food manufacturers, following four cases of botulism in consumers who had consumed canned, hot dog chili sauce in the summer of 2007.
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A few weeks ago, FSC-Watch reported that the Swedish Society for Nature conservation (SSNC) had made a formal complaint to FSC about SCA's logging operations in Northern Sweden. We've also raised concerns about WWF's close relationships with logging companies. WWF, it seems, is getting very cosy with SCA. In September 2007, WWF and SCA Hygiene signed a £10 million marketing deal allowing SCA to put WWF's panda logo on its packs of Velvet toilet tissue. Last week, SCA announced that WWF had ranked the company "top in this year's assessment of the sustainability reports of European paper companies". Last year, WWF announced that "SCA Tissue, the producer of such brands as Danke, Edet, Zewa, Cosy and Velvet, is the only surveyed company that is able to ensure that wood fibres used in its products don't come from poorly-managed forests. This manufacturer also promotes the highest environmental and social standards in forest management." Here's one of SSNC's photographs of SCA's operations in northern Sweden. An example of what SCA, FSC and WWF describe as well managed.
WWF and SCA both use FSC as the standard to judge whether or not forests are "well managed". In its Sustainability Report from 2006, SCA writes: "Responsible use of wood: SCA's forests are certified according to FSC, a strict international standard." Meanwhile, in its Paper Scorecard, WWF addresses "Responsible use of natural resources by promoting use of post-consumer recycled fibre and virgin fibre from well-managed FSC-certified forests as preferred fibre sources." The similarities between SCA's claims and WWF's Scorecard are obvious. SCA uses recycled fibre for some of its products, but where it uses virgin fibre FSC doesn't appear to be able to guarantee anything very much. SCA recently launched a "Young Nature Photographer of the Year" competition, in association with WWF. If we thought anyone at SSNC were young enough to enter, FSC-Watch would encourage them to send in the photograph below - not that they'd stand any chance of winning the competition, but maybe someone at WWF might see what the logging operations of one of their favourite companies actually look like.
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We love to see electronic products manufacturers competing for who can outgreen whom. In one of the best outcomes of our quarterly "Green Ranking" we've seen Michael Dell challenge the entire industry to adopt a worldwide takeback policy (something we put on our wish list to Dell when the campaign first started), watched some companies meet and then exceed our demands, and enjoyed getting phone calls from other manufacturers asking when, precisely, new policies needed to be adopted in order to be reflected in the next ranking. Sony-Ericsson not only took up our demand to eliminate (take a deep breath and say this fast) brominated fire retardants and polyvinyl chloride -- they're eliminating beryllium and phthalates too. And Chinese manufacturer Lenovo has jumped from last place to the middle of the pack to top dog in six months: all they need to do for a perfect 10 is to get a green product on the market. Competitive pressure, ongoing dialogue with Greenpeace campaigners, and consumer expectations have driven an improvement in companies' scores since the December 2006 edition of the Guide, with nine out of 14 companies now scoring more than five points out of 10. In our newest ranking, Chinese PC maker Lenovo displaces Nokia from the lead position it enjoyed since the Guide was launched. Sony and LG Electronics receive penalty points for operating double standards on their e-waste takeback policies across the world, while Apple, having made no progress since the launch of the Guide in August 2006, continues to languish in last place, far behind all other major manufacturers. (Are you a surprised and disappointed Apple user? We are too. All of us who love Apple are giving them a push by writing to Steve Jobs, giving our Macs a hug, and participating in other ways in the Green my Apple campaign.) "Given the growing mountains of e-waste in China - both imported and domestically generated it is heartening to see a Chinese company taking the lead, and assuming responsibility at least for its own branded waste," said Iza Kruszewska, our International Toxics Campaigner, "The challenge for the industry now is to see who will actually place greener products on the market." Lenovo, which bought IBM's consumer electronics division in 2005, scores top marks on its e-waste policies and practice; the company offers takeback and recycling in all the countries where its products are sold. Lenovo also reports the amount of e-waste it recycles as a percentage of its sales. However, the company has yet to put on the market products that are free of the worst chemicals.Other companies in the top five include Nokia (2nd), Sony Ericsson (3rd) Dell (4th) and Samsung (5th).Sony Ericsson has moved back up the guide (they were 5th in December 2006) and is the first company to set a timeline of 1st January 2008 for eliminating substances in addition to those banned by the European RoHS Directive (Restriction of Hazardous Substances in electronic products), including phthalates, beryllium and some uses of antimony compounds.Sony and LG Electronics have been penalised for practicing double standards on their regional and national policies for recycling their own-branded products. While both companies support Individual Producer Responsibility elsewhere in the world, in the United States they are part of a coalition opposing producer responsibility laws and calling for consumers, instead of producers, to pay for the recycling of e-waste. We expect companies to have consistent global policies and treat all their customers equally. With this edition of the Guide, we're seeing some companies move beyond good statements of principle and towards real action, with the roll-out of voluntary take-back programs and detailed information being provided to customers. But companies have to stay on the ball and progress in step with the market. Existing commitments from companies begin to look less impressive on this dynamic score card as their competitors raise the bar!" concluded Kruszewska.
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Company Name | Country |
| 21 ST CENTURY INSURANCE | USA |
| ACE | Bermuda |
| Aegon | Netherlands |
| Aflac | United States |
| Aioi Insurance | Japan |
| Allianz Worldwide | Germany |
| Allmerica Financial | United States |
| Allstate | United States |
| Ambac Financial Group | United States |
| American Finl Group | United States |
| American Intl Group | United States |
| American Natl Ins | United States |
| AmerUs Group | United States |
| AMP | Australia |
| Aon | United States |
| Arch Capital Group | Bermuda |
| Assurant | United States |
| Aviva | United Kingdom |
| AXA Group | France |
| Axis Capital Holdings | Bermuda |
| Bbloise Group | Switzerland |
| Berkshire Hathaway | United States |
| Britannic Group | United Kingdom |
| Cathay Financial | Taiwan |
| Cattolica Assicurazioni | Italy |
| China Life Insurance | China |
| Chubb | United States |
| Cincinnati Financial | United States |
| CNP Assurances | France |
| Conseco | United States |
| Converium Holding | Switzerland |
| Corporation Mapfre | Spain |
| Endurance Specialty | Bermuda |
| Erie Indemnity | United States |
| Euler Hermes | France |
| Everest Re Group | Bermuda |
| Fairfax Financial | Canada |
| Fidelity National Finl | United States |
| First American | United States |
| Fondiaria-SAI | Italy |
| Friends Provident | United Kingdom |
| Fuji Fire & Marine | Japan |
| Generali Group | Italy |
| Hannover Re | Germany |
| Hartford Finl Service | United States |
| Helvetia Patria | Switzerland |
| HHG | United Kingdom |
| Industrial Alliance Insurance and Finl | Canada |
| Insurance Australia Group | Australia |
| Irish Life & Permanent | Ireland |
| Jefferson-Pilot | United States |
| Legal & General Group | United Kingdom |
| Lincoln National | United States |
| Loews | United States |
| Manulife Financial | Canada |
| Markel | United States |
| Marsh & McLennan | United States |
| MBIA | United States |
| Mediolanum | Italy |
| Mercury General | United States |
| MetLife | United States |
| MGIC Investment | United States |
| Millea Holdings | Japan |
| Mitsui Sumitomo Ins | Japan |
| Munich Re | Germany |
| Nationwide Financial | United States |
| Nipponkoa Insurance | Japan |
| Nissay Dowa General Ins | Japan |
| Nürnberger Beteiligungs | Germany |
| Old Republic Intl | United States |
| PartnerRe | Bermuda |
| Phoenix Cos | United States |
| PICC Property & Casualty | China | | Ping An Insurance Group | China |
| PMI Group | United States |
| Progressive | United States |
| Protective Life | United States |
| Prudential | United Kingdom |
| Prudential Financial | United States |
| QBE Insurance Group | Australia |
| Radian Group | United States |
| RenaissanceRe Holdings | Bermuda |
| Royal & Sun Alliance | United Kingdom |
| Safeco | United States |
| Sampo | Finland |
| Samsung Fire & Marine | South Korea |
| Sanlam | South Africa |
| Scor | France |
| Shin Kong Financial | Taiwan |
| Skandia Insurance | Sweden |
| Sompo Japan Insurance | Japan |
| St Paul Travelers Cos | United States |
| StanCorp Financial | United States |
| Storebrand | Norway |
| Sun Life Financial | Canada |
| Swiss Life Holding | Switzerland |
| Swiss Re Group | Switzerland |
| T&D Holdings | Japan |
| Torchmark | United States |
| Unipol | Italy |
| Uniqa | Austria |
| Unitrin | United States |
| UnumProvident | United States |
| White Mountains Ins | Bermuda |
| Wiener Stadtische | Austria |
| Willis Group Holdings | United Kingdom |
| WR Berkley | United States |
| XL Capital | Bermuda | | Zurich Financial Services | Switzerland |
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Agrawal Consultants - Calcutta Web Designing, hosting and search engine promotion
The Rozaleenda Group, Inc. - Kolkata(Calcutta) Web Development, Multimedia, Print Media, Domain Registrations, Web Hosting, Internet Marketing
Binoy Pillai - Bombay Search Engine Optimization , Link Building Campaign, Directory Submissions, Bid management
Olive e-Business Pvt. Ltd. - New Delhi Search Engine Optimisation, Submissions, Paid Inclusions and PPC Campaign Management
A Weblineindia.com - Ahmedabad Web based application and web promotion
Megrisoft Limited - Chandigarh SEO Services
e-tail networks limited - cochin 0 SEO
Aynsoft - delhi web design services
Candid Infosys (P) Ltd. - New Delhi Search engine optimization, link building, ppc, search engine submission, keyword analsysis
Paavan Solanki - Ahmedabad 0 Total SEO Business Solution
enfusen - Pune NY Search Engine Marketing, Search Engine Friendly Designs, Affiliate Programs, E-mail Marketing
Page Traffic - New Delhi Search engine optimization, link building, ppc, search engine submission, keyword analsysis
Jalaram Infotech - Ahmedabad 0 Cheap web hosting, domain registration, web designing, seo services
Swadeshi Infosystems - New Delhi Search Engine Optimisation
360 degree interactive - chennai interactive marketing, email campaign management, SEO & SEM solutions
SiteAll.com - Chennai Froogle data-feed creation and submission services
Decatrend Technologies - Chennai Web-site development, search engine optimization and marketing
Pegasus Infocorp Pvt. Ltd - mumbai Internet Applications,SEO
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