VERGO Marketing, Inc. has furthered its credentials as a leader in lead generation by enhancing their Search Engine Optimization and Search Engine Marketing capabilities. VERGO Marketing's Online Content Manager, Rebecca Miller, has completed the SEMPO Institute's Insider's Guide to Search Marketing becoming a certified expert in search optimization.

SEMPO's Insider's Guide to Search Marketing is a comprehensive course covering such topics as the evolution of search engines, Search Engine Optimization web design, copywriting and search advertising. The course has enable VERGO Marketing to maximize their lead generation abilities to the fullest extent.

Miller said the course provided her with information about everything from the evolution the internet to how to design well-targeted and successful Search Engine Optimization and PPC campaigns.

"As the Online Content Manager this course has enhanced my ability to develop creative, interesting and effective content for our clients and lead generation microsites, like universitydecisions.com," Miller said.

Miller and VERGO Marketing have benefited from the course so much so that other employees are now enrolling in the class.

Project Manager, Sara Gullickson, recently began taking the course and has already put some of the tools she learned to use.

"The Search Engine Optimization web design section of this course stress the importance of site design and architecture in relation to achieving your search optimization goals," Gullickson said. "Immediately after completing this lesson, I hopped on our site, WintheUltimateProm.com, and began using the tools I learned in the course to enhance the site."

Since the course, Miller and VERGO are continuing to strength their Search Engine Optimization and Search Engine Marketing capabilities by enrolling in SEMPO's second course Effective Search Marketing-Keywords and Copywriting.

SEMPO's Insider's Guide to Search Marketing and Effective Search Marketing-Keywords and Copywriting are available online at sempoinstitute.com.

VERGO Marketing, Inc. is an integrated marketing and communication agency connecting colleges and universities with today's students. From large public and private universities to small vocational schools and careers colleges, VERGO Marketing's fresh and insightful call-to-action campaigns are designed to reach prospective students, capture their attention, earn their trust and provide memorable experiences while introducing pathways to education. VERGO Marketing stands by their mantra of "building partnerships by providing quality leads, high conversion rates and excellent customer service.

For more information on VERGO Marketing Inc. visit vergomarketing.com or call (480) 990-1399.

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