Wednesday, July 1, 2009
Search engine optimisation is still a key tool for business-to-business (B2B) marketers looking to drum up coverage of their organisations in the press, despite the rise of social media.
This is according to Arketi Group, which conducted a survey suggesting that while 68 per cent of journalists think the effect of social media on B2B online news reporting has been positive, the most popular online activity among news writers is using search engines.
Other top web-based tasks include reading online news, using email and finding ideas for stories.
And while 92 per cent of journalists obtain story ideas from online news releases, just 12 per cent use Twitter for the same purpose.
Mike Neumeier, principal of Arketi, said: "Our findings indicate B2B marketers should not discount tried-and-true internet technology.
"Search Engine Optimization and building media-friendly websites remain vital to reaching the business media."
Earlier this year, a survey by TEKgroup found that less than 15 per cent of journalists use Facebook, MySpace or YouTube to obtain online news on a particular company.
[directnews.co.uk]
This is according to Arketi Group, which conducted a survey suggesting that while 68 per cent of journalists think the effect of social media on B2B online news reporting has been positive, the most popular online activity among news writers is using search engines.
Other top web-based tasks include reading online news, using email and finding ideas for stories.
And while 92 per cent of journalists obtain story ideas from online news releases, just 12 per cent use Twitter for the same purpose.
Mike Neumeier, principal of Arketi, said: "Our findings indicate B2B marketers should not discount tried-and-true internet technology.
"Search Engine Optimization and building media-friendly websites remain vital to reaching the business media."
Earlier this year, a survey by TEKgroup found that less than 15 per cent of journalists use Facebook, MySpace or YouTube to obtain online news on a particular company.
[directnews.co.uk]
Digg Our News Here -> 
posted by Top Ranking Company
@ 5:50 AM
permanent link | Post a Comment |
0 Comments:
Post a Comment
<< Home