This was seriously one of my favorite sessions. The speakers (including Rand) had a ton of great information but the one that really stood out to me was Jim Boykin of We Build Pages. He gave away some really great tips but the one I liked the most had to do with how to find out what keywords your competitors are targeting. Here are the steps to take:- Go to the Google Adwords Keyword Tool
- Enter in the URL of your competitor's sitemap
- check box for " Include other pages on my site linked from this URL"
- When you get results, Change "Match Type" to "Exact Match"to see actual searches and volume for specific phrases.



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