Friday, November 27, 2009
Before, I explored the junction of social media and PR and explained why it is so important communications professionals leverage digital channels. In that post I touched on the following key points:
Next I'd like to explore a concise outline of how you can efficiently use social media to complete your PR objectives. I'll run through 3 key steps as a primer; however I challenge you to consider a unique entry point for your own brand. The social web is as flexible as you want it to be, and there is no single "right answer". The following are learning's for how you could potentially approach a social media PR strategy.
- Authenticity/personality - the world and web crave it
- It scales - popular brands just get more popular
- Long-term storytelling - build a permission asset
- Leverage - digital PR is your social proofing
- Intersection with SEO - links is by-product
- PR has changed - pull is now more effective
Next I'd like to explore a concise outline of how you can efficiently use social media to complete your PR objectives. I'll run through 3 key steps as a primer; however I challenge you to consider a unique entry point for your own brand. The social web is as flexible as you want it to be, and there is no single "right answer". The following are learning's for how you could potentially approach a social media PR strategy.
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posted by Top Ranking Company
@ 1:07 PM
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