Brands have been advised to consider reworking their search engine optimization strategy to keep in line with changes brought in by Google on December 7th.

And online marketing director for Zoombits.co.uk Sam Tilston recommended that those involved in online PR make sure they "have a presence" in every element that is fed into these, so as to "control its message on Google".

He also noted that keywords would have to be included in Twitter posts, descriptions and accounts in order for the feed to be "properly optimized" by the search engine.

Partners involved in Google's scheme include My Space, Jaiku, Friend Feed and Identi.ca and, as well as feeds from these, news headlines and blog posts will also appear.

Furthermore, Google Trends has been altered to bring in Hot Trends that can track what is published by people on the web.

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