Internet Marketing Experts say that, even though the practice of search engine optimization (SEO) might look to outsiders like an attempt to game or alter the system for better gains, there are strict rules enforced by the search engines that govern all SEO efforts.

Craig Upton, administration director of search engine optimization specialist SEO Company Weblinx Ltd, has recently quoted to visitors at this year's online marketing show about the myths that circle around SEO. He stated that the strict policies and guidelines put in place by the major search engines such as Google are hugely important to help provide the most relevant and helpful listings within the top of the organic search results.