In 2010 more companies catch on to the effectiveness of SEO campaigns for their business, but what does the outlook look like for 2011? Search Engine Watch hazards a guess at what 2011 will bring for the SEO industry.
The SEO is rather than being purely an ongoing process of optimization, will be more influential as part of a campaign-led marketing strategy. Owens claims that because the use of social media can now impact on Google rankings, this should work in partnership with an SEO strategy.
They believe businesses could enlist the help of well-known bloggers across the world to integrate links to the businesses website, driving further traffic to flood in. Additionally, Twitter can be an excellent platform in which to subtly market a business, using promotional tweets to attract new customers and inform existing ones of any updates or news.
Other predictions for 2011 see the major search engines – specifically Google and Bing – make a significant improvement or addition to their search offering, such as voice-enabled searches, providing a much more personalized service for each user, or further investment in contextual discovery.
