The following is a glossary for reference input sellers to start their link building and SEO efforts. Know the meaning of these terms are very important when researching, implementing, monitoring, adjustment and reporting link building campaigns. More importantly, perhaps, is how these terms fit into the overall context of SEO and how they affect the ability of a website to rank. Link Building Company is owned and operated by Internet marketing company. The Internet has become an extremely competitive market these days, and the search engines place great importance on the quantity and quality of links pointing to a website
1.301 Redirect – A method of counting web browsers and search engines that a site has been permanently moved to a new location. Warning: the links pointing to pages redirected can lose up to 25% of its impact SEO.
2.Anchor Text - The actual words that make up the hyperlink is the anchor text. Ideally, the word or phrase you want to rank for the anchor text.
3.Alternate Text - This attribute is assigned to the images for blind readers can use their text to determine what is in the image. It also serves as the anchor text for images that link to other websites or pages.
4.Black Hat – These are the techniques used by some SEO professionals to fool the search engines rank their sites higher. These tactics go against the recommended guidelines of search engines. If a search engine catches a black hat site can be removed from the index and do not appear at all.
5.Follow links – Links to the attribute below are considered the best inbound links because search engines are actively track the reception site.
6.Internal Link – An internal link is a hyperlink that is a reference or navigation element in a web page to another section of the website and domain.
7.Link Bait - Is any content or feature on a website specifically designed to attract attention, while encouraging others to link to the website.
8.No follow-Links - Links are marked as non-signal Google and other search engines not to index the link. In theory, these links should not count as votes of confidence from one place to another. However, Google reserves the right to access a link does not follow.
9.Page Rank - is a link analysis algorithm, the name of Larry Page and used by Google to assign a numerical weight to a web page or website for the purpose of “measuring” its relative importance (authority) on the Internet. The algorithm assigns a number from zero to 10, with 10 being the highest authority.
10.White Hat – SEO tactics that are governed by the guidelines recommended by the search engines.
